The Genius Behind “What is Love”

I’m not entirely sold on TWICE’s music with the exception of their recent tracks – like the punchy Breakthrough – and their latest mini-album Fancy that establishes their growth as artists. However, What is Love? is one of the few TWICE songs that have resonated with me due to its sheer simplicity and perfect execution. It is presented as an infectious tune with catchy choruses, cute vocals, and upbeat production. This makes up a majority of the Korean Girl Group’s music, but what sets the aforementioned song apart from the rest of their discography is the way the music video enhances the subject TWICE is speaking on – Love.

How it could be as sweet as candy

How it’s like flying in the sky

What exactly is love? What does it feel like? These questions get answered through the music video’s implementation of movies. The members of the group sit in front of a TV as they binge-watch various films that make them feel giddy inside. From “La La Land” to “Romeo & Juliet”, each person imagines herself in a movie that has its own interpretation of love. Their only way of grasping the idea of romance is through watching instead of experiencing, and the lyrics enforce the idea of them being childishly naive but also excited to try it out. Each member has their own movie based on their perspective on love which ties to the desired message – love can mean anything. Regardless of whether you agree, the music video is too cute to pass up.

la-la-land.png

I absolutely adore the way they handled such a beloved and universal concept by turning it from a seemingly simple subject to a theme filled with underlying depth. Love can mean a lot of things and both the song and MV communicate that perfectly. Not only is What is Love? thematically rich, but it’s also an enjoyable listen.

Grade: A

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